Sukriti Singh Rao
Sukriti Singh Rao is a PR Professional having 10 years of experience having worked with the country's finest PR firms like Perfect Relations and PR Pundit. Based in New York for a year, I was responsible for the entire US operations of a UK clothing company called Beetlejuice. It's been a fun journey from handling PR for mass brands like Red Tape, Saregama, Diageo Radico, to niche brands like Chopard, Piaget, Moet Hennessey and Luxury Quotient.
PR is not just the concept of pitching stories to the media, it's the angle of pitching that gets the eyeballs and attention of the ever fickle public. With NYC.PIE, I plan on creating a niche brand for the food aficionados which would have an international appeal catering to the domestic crowd.